The TV on PC market
Today, more than one third of European consumers regularly watch movies, TV programmes or sports events. Online PC video consumption is becoming ‘mainstream’ and offers a clear opportunity for pay-TV operators to market the PC as a new viewing platform.
The TV on PC is driven by several use cases: consumers may use their PC as either a second screen at home or even as the only method of viewing. They may also use it to watch video-on-demand (VOD) on the go with any internet access.
Online PC viewers are currently driven by the younger generation, hence the expectation that the number of viewers will increase in the coming years.
Delivering premium content through a PC enables operators to address the latest trends, compete with other players in the market and retain their audience.
The growth of TV on PC viewing is an opportunity for pay-TV operators to extend their market reach and increase their revenues with new features and packaged offers. Broadcasters can propose video-on-demand and interactive services delivered over the open internet and IPTV providers can extend the availability of TV services where there is limited broadband service.
However, to secure their revenues and comply with the demands from rights holders, pay-TV operators need to protect their premium content against piracy.